Thoughts

The thinking behind the work.

On human performance, AI strategy, creativity, and what it takes to build organizations — and people — that last. Occasional, intentional, worth your time.

My mind rewired
Human Performance Joyce Shin Human Performance Joyce Shin

My mind rewired

In November 2012, I fell 30 feet. Doctors said I shouldn't have survived. I woke up unable to walk, talk, or remember my own life. Four months later I was running two miles a day. This is the experience that made my neuroscience research personal — and the one that convinced me the brain's capacity for rebuilding itself is the most underestimated force in human performance.

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The Best Version of Leadership
Leadership Joyce Shin Leadership Joyce Shin

The Best Version of Leadership

True leadership isn't about hierarchy — it's about humanity. This piece started as a Duke MBA assignment for a class taught by General Martin Dempsey. It became something more personal: a reflection on the one leader who showed me what it looks like to unlock someone's potential before they fully believe in it themselves.

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Why Neuroscience and Business?
AI & Organizations Joyce Shin AI & Organizations Joyce Shin

Why Neuroscience and Business?

As we learn more about the human brain, we can expect to learn more about how it functions and how leaders can use this knowledge to best lead people and develop effective organizations. Neuroscience does not provide all the answers, but it offers insight into how we can tailor the environment in which we work to develop effective organizations.  

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The newsletter

The thinking I don’t publish anywhere else.

Occasional dispatches on human performance, AI strategy, and the work of building things that last. No cadence pressure — only when there's something worth saying.