AI Strategy

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Human Potential

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Organizational Design

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AI Strategy · Human Potential · Organizational Design ·

Neuroscientist · Operator · Builder

The competitive advantage is human.

I work at the intersection of neuroscience, AI, and organizational design — helping organizations and leaders understand what humans are actually capable of, and building the conditions to get there.

About

B.S. NEUROSCIENCE— EMORY UNIVERSITY

-Joyce Shin

“Performance is a design problem, not a willpower problem.”

Neuroscientist by training.

Operator by trade.

I've spent my career at the intersection of brain science and business — from a neuroscience lab at Emory, to leading a 160-person design organization at Dropbox, to advising on what the AI era actually requires of people and organizations.

The question I keep asking hasn't changed: why do some people and organizations operate at a fundamentally different level, and what does it take to design the conditions that get them there?

MBA— Duke UNIVERSITY Fuqua school of business

head of design operations— dropbox design (160+ org)

Thoughts

The thinking behind the work.

human performance

There's no KPI for presence. In the age of AI, our competitive advantage isn't doing things faster — it's knowing what shouldn't be rushed.

human performance

The brain isn't just something that happens to you. Understanding its architecture lets you design the conditions for creativity and peak performance.

AI & Organizations

We're running a new game on an old operating system. The skills that will define the next decade aren't being measured, taught, or rewarded yet.

get in touch

Interested in working together? Let’s talk.