The Human Edge

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Science of Performance

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Orgs & AI

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Leadership

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Origin & Throughline

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The Human Edge · Science of Performance · Orgs & AI · Leadership · Origin & Throughline ·

Thoughts

The thinking behind the work.

On human performance, AI strategy, creativity, and what it takes to build organizations — and people — that last. Occasional, intentional, worth your time.

Human Performance Joyce Shin Human Performance Joyce Shin

Lessons from neuroscience

The brain isn't a fixed machine — it's a system that questions, experiments, and rewires itself. Three principles I studied in a neuroscience lab have turned out to be the most practical frameworks I've ever brought into an organization. Turns out the brain knew what good strategy looked like long before business did.

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