Thoughts

The thinking behind the work.

On human performance, AI strategy, creativity, and what it takes to build organizations — and people — that last. Occasional, intentional, worth your time.

The business of design
AI & Organizations Joyce Shin AI & Organizations Joyce Shin

The business of design

Most organizations treat design as a function for making things look good. It isn't — it's a framework for understanding what people actually need and building systems around that. Three design principles that every business operator should be using, written from the inside of one of the world's best design organizations.

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The newsletter

The thinking I don’t publish anywhere else.

Occasional dispatches on human performance, AI strategy, and the work of building things that last. No cadence pressure — only when there's something worth saying.