Thoughts

The thinking behind the work.

On human performance, AI strategy, creativity, and what it takes to build organizations — and people — that last. Occasional, intentional, worth your time.

Designing the mind
Human Performance Joyce Shin Human Performance Joyce Shin

Designing the mind

The brain isn't just something that happens to you — it's something you can design. Drawing on neuroscience, from the triune brain model to the default mode network, this piece maps out how understanding your mind's architecture lets you intentionally build the conditions for creativity, better decisions, and peak performance. The research has been there for decades. Most people just haven't been given the framework to use it.

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The newsletter

The thinking I don’t publish anywhere else.

Occasional dispatches on human performance, AI strategy, and the work of building things that last. No cadence pressure — only when there's something worth saying.