Thoughts

The thinking behind the work.

On human performance, AI strategy, creativity, and what it takes to build organizations — and people — that last. Occasional, intentional, worth your time.

Rediscovering life is like a box of chocolates
Human Performance Joyce Shin Human Performance Joyce Shin

Rediscovering life is like a box of chocolates

A student taught me archery. I'd forgotten hobbies existed. For two and a half hours, there was no optimizing, no justifying, no strategizing — just the focus of pulling a bow and the satisfaction of a clean hit. Round 5, the coach came back. Just look at the improvement. That's the delta a little real-time correction makes. In archery. In everything.

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The newsletter

The thinking I don’t publish anywhere else.

Occasional dispatches on human performance, AI strategy, and the work of building things that last. No cadence pressure — only when there's something worth saying.