Thoughts

The thinking behind the work.

On human performance, AI strategy, creativity, and what it takes to build organizations — and people — that last. Occasional, intentional, worth your time.

Human Performance Joyce Shin Human Performance Joyce Shin

My mind rewired

In November 2012, I fell 30 feet. Doctors said I shouldn't have survived. I woke up unable to walk, talk, or remember my own life. Four months later I was running two miles a day. This is the experience that made my neuroscience research personal — and the one that convinced me the brain's capacity for rebuilding itself is the most underestimated force in human performance.

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The newsletter

The thinking I don’t publish anywhere else.

Occasional dispatches on human performance, AI strategy, and the work of building things that last. No cadence pressure — only when there's something worth saying.