The thinking behind the work.

Essays on people, performance, and what it actually takes to build organizations, and the humans inside them, that last.

Part science, part story, always in my own voice. Occasional, intentional, worth your time.

Human Performance Joyce Shin Human Performance Joyce Shin

Lessons from neuroscience

The brain isn't a fixed machine — it's a system that questions, experiments, and rewires itself. Three principles I studied in a neuroscience lab have turned out to be the most practical frameworks I've ever brought into an organization. Turns out the brain knew what good strategy looked like long before business did.

Read More