The thinking behind the work.

Essays on people, performance, and what it actually takes to build organizations, and the humans inside them, that last.

Part science, part story, always in my own voice. Occasional, intentional, worth your time.

AI & Organizations Joyce Shin AI & Organizations Joyce Shin

The business of design

Most organizations treat design as a function for making things look good. It isn't — it's a framework for understanding what people actually need and building systems around that. Three design principles that every business operator should be using, written from the inside of one of the world's best design organizations.

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